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Cookie Policy
Jun 6, 2025

This Cookie Policy explains how Bestvoy (“we”, “us”, “our”) uses cookies, SDKs, pixels, and similar technologies (“cookies”) on www.bestvoy.com (the “Site”), and how you can control your choices. This page complements our Privacy Policy.

1) What are cookies and similar technologies?

Cookies are small text files stored on your device by your browser. They can be session-based (deleted when you close the browser) or persistent (kept until they expire or you delete them). We also use similar technologies such as SDKs, pixels, tags, local storage, and device identifiers to operate features, remember your settings, measure performance, and deliver relevant ads.

2) Our cookie categories (matched to our banner)

  • Required (Always Active) – Essential for core functions such as page navigation, checkout, authentication, security, load balancing, and consent logging. These cannot be switched off.
  • Functionality & Analysis – Improves features and helps us understand usage (e.g., pages visited, events, crashes) to enhance experience and test new features.
  • Performance Marketing – Measures advertising campaign performance and attribution (which ad/keyword led to a purchase).
  • Remarketing – Builds audiences to show you more relevant ads across websites/apps and to limit ad frequency.
  • Integration of External Media – Enables embedded content and social widgets (e.g., video players, mapping, share buttons) which may set their own cookies.

3) Examples of cookies & typical retention

Actual names and lifetimes may vary by vendor/version. Illustrative examples include:

Category Examples (non-exhaustive) Typical Retention Purpose
Required session/cart/checkout; consent log Session–30 days; consent 6–13 months Site operation, security, and remembering consent choices
Functionality & Analysis Google Analytics _ga, _ga_*, _gid GA: ~13 months (_ga/_ga_*), 24h (_gid) Usage analytics, feature improvement, A/B testing
Performance Marketing Google Ads _gcl_au ~90 days Ad conversion measurement and attribution
Remarketing Meta Pixel _fbp, Google Ads remarketing tags ~30–180 days (varies) Audience building, ad frequency capping
Integration of External Media YouTube/Vimeo player cookies; map/social embeds Session–24 months (varies by provider) Enable embedded video, mapping, and social widgets

You may also use the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout) and review advertising choices at aboutads.info/choices or youradchoices.co.uk/choices.

4) How you can control cookies

You can manage cookies at any time via the Cookies Settings link in our footer: choose Accept all, Reject All, or Confirm My Choices per category. Clearing your browser cookies will prompt the banner again.

  • EEA/UK: We only use non-essential cookies after you provide consent. You can withdraw or change consent at any time via the Cookies Settings link in our footer.
  • US (California): You can opt out of “sale” or “sharing” for cross-context behavioral advertising by using our Cookies Settings link in the footer.
  • Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as an opt-out of “sale/share” for California residents and as a withdrawal of consent for non-essential cookies in the EEA/UK where applicable. We do not respond to legacy “Do Not Track”.
  • Browser controls: Most browsers let you block or delete cookies. If you block Required cookies, some Site features may not work.

5) Third-party cookies

Some cookies are set by third parties for analytics, advertising, or to enable embedded media. These third parties may process your data for their own purposes in accordance with their privacy policies. Where required (e.g., EEA/UK), these cookies load only after you enable the relevant category via the Cookies Settings link in our footer.

  • Analytics: Google Analytics – usage measurement and performance insights.
  • Advertising/Remarketing: Google Ads, Meta – campaign measurement, audience building, and ad delivery.
  • External Media: YouTube/Vimeo players, mapping, and social widgets – to display embedded content.

6) Data retention for cookies

We retain cookie data according to the typical lifetimes stated above or as otherwise displayed in your browser. Consent logs are retained for approximately 6–13 months for compliance purposes. Aggregated analytics may be retained longer for trend analysis.

7) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. If changes are material, we will notify you via the Site (e.g., banner or notice). Please check this page periodically for the latest version.

8) Contact

Questions about this Cookie Policy? Email support@bestvoy.com.

Last updated: 2025-09-08